Coke did it first, but look at this!

For the Feb/March 2015 edition of Labels & Labeling, the special front cover was printed digitally on an HP Indigo 10000 press. Every subscriber’s copy of the magazine has a different design variation – and that’s 16,000 unique cover designs. Read an account from Andy Thomas is Group Managing Editor of Labels & Labeling magazine and Labels & Labeling China, both published by Tarsus Group.

About mobiusawards

Mobius Awards, established in 1971, is one of the world’s oldest independent international advertising competitions. Each year, the competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography, Point-of-Purchase, Print, Radio, Television, and Student.
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