Meeting the Hornall Anderson Team

Hornall_Anderson_Alaska_Airlines_Rebrand_Team-Mobius-5.4.17

Hornall Anderson’s Alaska Airlines Rebrand Team: (Back row, from left) Damien Bertels, Katie Polenick, Bryan Condra, Laura Masters, Euan Fraser, David Bates, April Melchiode, Carly Schlenker, Rachel Sparrow; (Front row, from left) Jonas Land, Michael Brugman, Saxon Rawlings, Maureen Estep; (Team members absent from photo: Lauren DiRusso, Judy Dixon, Brandon Waterman, Rob Zwiebel, Bobby Biskupiak, and Danielle Marcuson 

While at Hornall Anderson offices in Seattle, Wash., last week, Lee Gluckman spotted some older design Mobius Awards statuettes in the trophy cabinets. They were a reminder of how long Hornall Anderson’s creative work has been entered in the competition and also how often they have taken home trophies.

Speaking to Hornall team

Lee Gluckman, Mobius chairman, speaking to Hornall Anderson creatives

This year, the agency won Best of Show in Branded Identity for “Alaska Airlines Rebrand.” The new branding look for Alaska Airlines involves subtle changes to the livery of  aircraft and print materials. It kept the iconic Eskimo face on the plane’s vertical tail section and increased the use of color. David Bates, whose father was director of advertising and marketing at the airline in the 1970’s, led the effort as Creative Director.

alaska airlines web

About mobiusawards

Mobius Awards, established in 1971, is one of the world’s oldest independent international advertising competitions. Each year, the competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography, Point-of-Purchase, Print, Radio, Television, and Student.
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