‘Koi’ design a winner for sake maker


Imayotsukasa Sake Brewery Co. Ltd. CEO Yosuke Tanaka (from left) with Bullet Inc. Designer Aya Codama  and Imayotsukasa Chairman Masayuki Habuki  

A bit of tasting and a presentation of awards made for a good day when Lee Gluckman of Mobius visited Imayotsukasa Sake Brewery Co. Ltd. in Niigata, Japan, recently. The company’s new “Koi” sake bottle won a 2016 Best of Show in Package Design for Bullet Inc., Tokyo. Bullet, which entered the design in the 2016 Mobius Awards competition, is the company of Aya Codama.

‘Koi,’ the handmade design by Codama, is named after Japan’s most famous ornamental fish, a carp with admirable figure, markings and colors.  Calligrapher was artist Kasetsu; Project Director was Masayuki Habuki and Project Manager was Yosuke Tanaka of Imayotsukasa.Koi design

The first koi was born in 1918 in Niigata, which made it a most fitting design choice for the brewery that has made sake in Niigata since 1767.  To create the design, Codama had the koi’s red patterns printed on a white porcelain bottle that resembles the shape of a koi. The outer box was then cut out in silhouette to emphasize the image. A Japanese brush stroke technique by calligrapher Kasetsu is used on those red patterns.

The sake bottle was crafted by the Yamaharu Glass Co. The stopper seal is a gold foil fish silhouette.


Jarom Reid (Sales and PR), Hiro Sugizaki (Chairman Taiyo Kikaku Co. Ltd., guest), Aya Codama (Bullet Inc. Designer), Lee Gluckman (Mobius Awards Chairman), Yosuke Tanaka (CEO), Shunsuke Kayama (Assistant Manager), Tomoya Okada (Department Manager)


About mobiusawards

Mobius Awards, established in 1971, is one of the world’s oldest independent international advertising competitions. Each year, the competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography, Point-of-Purchase, Print, Radio, Television, and Student.
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