Grey Put Animals in ‘Flight’ for Frontier

frontier_frame_grab for blog

One of stars in ‘Flip to Mexico’

“Flip to Mexico,” a Mixed Media campaign from Grey Worldwide for Frontier Airlines won a Mobius statuette in 2006 and remains delightful to watch. The  campaign was guided by Creative Directors Rob Baiocco, Gary Ennis and Shawn Couzens, who was also Copywriter on the project. Art Director was Gary Ennis with Tim Mellors as Chief Creative Officer, Aaron Royer as Executive Producer and Rob Simone as Associate Producer. Production company was Neverstop,  http://www.neverstop.com/. The work won a Mobius Statuette.

Where are the key people now?

Baiocco, who had a long tenure as Executive Creative Director at Grey NY, has since founded BM with Maureen Maldari (www.thebam.com). Ennis is a Freelance Art Director in New York, and Mellors is based in London where he is Creative Partner for Pointblank, http://www.pointblankproductions.com/usa/contact/. Couzens is Freelance Creative Director at Ferrara & Company, New York, http://ferraracompany.com/. Royer is Director of Content Production and Operations at Narrative_ http://www.narrative.is/. Simone heads Hiccup NY as President, http://www.hiccupny.com/

For looks at the “spokesanimal” campaign from Grey for Frontier, visit https://vimeo.com/105060325 and https://vimeo.com/105060326. Read some Case Studies at http://grey.com/global/work

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Kotex delivered with a ‘Kabe-Don’

Kotex 1Through a partnership with Golden Mouse Awards in Beijing, China, Mobius Awards’ website features winners from the 2016 Golden Mouse Digital Awards. One of the more creative offerings promotes the anniversary of selling Kotex sanitary napkins to young Chinese women. To highlight that event, JD.com promised customers who ordered the products online could have star Chen Xiao or other “fresh meat” models  deliver the goods and give a ‘Kabe-Don’ pose. The delightful work was done by Vision Squared Advertising Co. Ltd, Shanghai Branch.

Kabe-Don, popular in manga, is loosely-translated as “hitting the wall,” or, in this case, leaning in toward a girl.

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Just for Curiosity

Melbourne_Ads_Art Center of Melbourne_Box of Curiosities_2While we wait to open the 2016 competition in a few weeks, it can be so much fun to look in on the work of creatives who have been Mobius Awards winners in the past. We chose a visit to Leo Burnett Melbourne, a 2015 Best of Show in Direct. At the agency’s website, we discovered a 2012 treasure, a project to find sponsors for Spiegelworld, a circus of a different sort. As Burnett points out in its explanation of the project, they had to attract the attention of a “notoriously disinterested” group, corporate executives.

Melbourne_Ads_Art Center of Melbourne_Box of Curiosities_5And they certainly piqued that group’s interest, with a mailing of a “Box of Curiosities.” The big box included jars and little boxes containing such oddities as a chocolate-flavored edible toupee, a voodoo doll complete with pin, jerky made from a two-headed goat and a response enclosure in the form of a tag to be tied on a carrier pigeon’s leg.

It worked, the agency said. One hundred percent of those contacted accepted a call about sponsorship and/or participated as a sponsor.

What’s that saying about “daring to be different”?

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Awards Presented at ‘Leo’s Academy’ in Frankfurt

leo burnett webMobius Awards chairman Lee Gluckman (right) was excited to be part of “Leo’s Academy” to present Leo Burnett staff the Best of Show-Outdoor award for “The Interactive Parking Billboard.” The project was for Fiat Group Automobiles Germany AG.
Accepting the award May 13 were (from left): Thorsten Zeh, Head of Production; Daniela Ewald, Creative Director, and Viktor Kislovskij, Creative Technologist. The company was also a Best of Show nominee in Package Design and received four Certificates for other works in the 2015 Mobius Awards.

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JDO Presentation

JDOwebThanks to JDO Brand & Design, Tunbridge Wells, UK, staff for this photo of winners receiving an award for “elit by Stolichnaya Pristine Water Series: Andean Edition”

From left are:  Phil Marlow – 3D & Technical Director; Paul Drake (kneeling), Co-founder & Executive Creative Director; James Davies, Production Director; Sara Faulkner, Design Director.

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Mobius at the Golden Mouse Digital Conference

Audience at GM-web copy

Audience at Golden Mouse Presentation

Golden Mouse state web

Golden Mouse Stage displays Mobius logo

Starting April 28, Lee Gluckman of Mobius Awards took part in the Golden Mouse 2016 International Digital Marketing Festival in Beijing. The event was held at Sofitel Wanda Beijing in the Central Business District. 

Lee at golden mouse

Gluckman with Mobius statuette

Gluckman discussed the Mobius Awards competition and showed clips of some of the 2015 Mobius Awards winners.

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Welcoming Mobius to Beijing

Lee with Chinese hosts 4-16-web

Chinese hosts greeted Lee Gluckman upon his arrival in Beijing to participate in the Golden Mouse Awards this week. From left are Zhihong Zhang, CCO of emarketing.com; Zoe Zou of the University of International Business and Economics and Catherine Zhang of Beijing Forestry University.

Gluckman is chairman of Mobius Awards and US International Film & Video Festival.

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