One of stars in ‘Flip to Mexico’
“Flip to Mexico,” a Mixed Media campaign from Grey Worldwide for Frontier Airlines won a Mobius statuette in 2006 and remains delightful to watch. The campaign was guided by Creative Directors Rob Baiocco, Gary Ennis and Shawn Couzens, who was also Copywriter on the project. Art Director was Gary Ennis with Tim Mellors as Chief Creative Officer, Aaron Royer as Executive Producer and Rob Simone as Associate Producer. Production company was Neverstop, http://www.neverstop.com/. The work won a Mobius Statuette.
Where are the key people now?
Baiocco, who had a long tenure as Executive Creative Director at Grey NY, has since founded BM with Maureen Maldari (www.thebam.com). Ennis is a Freelance Art Director in New York, and Mellors is based in London where he is Creative Partner for Pointblank, http://www.pointblankproductions.com/usa/contact/. Couzens is Freelance Creative Director at Ferrara & Company, New York, http://ferraracompany.com/. Royer is Director of Content Production and Operations at Narrative_ http://www.narrative.is/. Simone heads Hiccup NY as President, http://www.hiccupny.com/
For looks at the “spokesanimal” campaign from Grey for Frontier, visit https://vimeo.com/105060325 and https://vimeo.com/105060326. Read some Case Studies at http://grey.com/global/work
While we wait to open the 2016 competition in a few weeks, it can be so much fun to look in on the work of creatives who have been Mobius Awards winners in the past. We chose a visit to Leo Burnett Melbourne, a 2015 Best of Show in Direct. At the agency’s website, we discovered a 2012 treasure, a project to find sponsors for Spiegelworld, a circus of a different sort. As Burnett points out in its explanation of the project, they had to attract the attention of a “notoriously disinterested” group, corporate executives.
And they certainly piqued that group’s interest, with a mailing of a “Box of Curiosities.” The big box included jars and little boxes containing such oddities as a chocolate-flavored edible toupee, a voodoo doll complete with pin, jerky made from a two-headed goat and a response enclosure in the form of a tag to be tied on a carrier pigeon’s leg.
It worked, the agency said. One hundred percent of those contacted accepted a call about sponsorship and/or participated as a sponsor.
What’s that saying about “daring to be different”?
Mobius Awards chairman Lee Gluckman (right) was excited to be part of “Leo’s Academy” to present Leo Burnett staff the Best of Show-Outdoor award for “The Interactive Parking Billboard.” The project was for Fiat Group Automobiles Germany AG.
Accepting the award May 13 were (from left): Thorsten Zeh, Head of Production; Daniela Ewald, Creative Director, and Viktor Kislovskij, Creative Technologist. The company was also a Best of Show nominee in Package Design and received four Certificates for other works in the 2015 Mobius Awards.
Thanks to JDO Brand & Design, Tunbridge Wells, UK, staff for this photo of winners receiving an award for “elit by Stolichnaya Pristine Water Series: Andean Edition”
From left are: Phil Marlow – 3D & Technical Director; Paul Drake (kneeling), Co-founder & Executive Creative Director; James Davies, Production Director; Sara Faulkner, Design Director.
Audience at Golden Mouse Presentation
Golden Mouse Stage displays Mobius logo
Starting April 28, Lee Gluckman of Mobius Awards took part in the Golden Mouse 2016 International Digital Marketing Festival in Beijing. The event was held at Sofitel Wanda Beijing in the Central Business District.
Gluckman with Mobius statuette
Gluckman discussed the Mobius Awards competition and showed clips of some of the 2015 Mobius Awards winners.
Chinese hosts greeted Lee Gluckman upon his arrival in Beijing to participate in the Golden Mouse Awards this week. From left are Zhihong Zhang, CCO of emarketing.com; Zoe Zou of the University of International Business and Economics and Catherine Zhang of Beijing Forestry University.
Gluckman is chairman of Mobius Awards and US International Film & Video Festival.