It was a real treat for Mobius Awards to visit a few hours with three creatives from White Rabbit advertising and marketing agency, Budapest, late last week. The gathering included some office chat and the presentation of a 2016 Certificate for Outstanding Creativity for the group’s “Nature Is Cool” guerilla marketing project for World Wildlife Fund Hungary.
White Rabbit visitors included István Bracsok and Levente Kovács, Creative Directors, Partners, and Levente Bálint, CEO and Partner. Hosts were Lee Gluckman, Mobius Chairman, and Kristen Szabo, Manager Entrant Relations and Operations at Mobius, and driver for an informal tour of Hollywood. Bracsok has been a judge in the Mobius Awards competition and featured on our website. Thanks, István!
White Rabbit’s winning work helped WWF reach out to skateboarders to encourage them to think about preserving nature. The project reached more than 3 million people and included creation of seven custom skateboards — with wood appropriately distressed by real bears –, a skateboard exhibit and an auction of the custom boards. For more info on the “Nature Is Cool” visit: http://mobiusawards.com/awards/slideshow.asp?ID=49057