Kotex delivered with a ‘Kabe-Don’

Kotex 1Through a partnership with Golden Mouse Awards in Beijing, China, Mobius Awards’ website features winners from the 2016 Golden Mouse Digital Awards. One of the more creative offerings promotes the anniversary of selling Kotex sanitary napkins to young Chinese women. To highlight that event, JD.com promised customers who ordered the products online could have star Chen Xiao or other “fresh meat” models  deliver the goods and give a ‘Kabe-Don’ pose. The delightful work was done by Vision Squared Advertising Co. Ltd, Shanghai Branch.

Kabe-Don, popular in manga, is loosely-translated as “hitting the wall,” or, in this case, leaning in toward a girl.

About mobiusawards

Mobius Awards, established in 1971, is one of the world’s oldest independent international advertising competitions. Each year, the competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography, Point-of-Purchase, Print, Radio, Television, and Student.
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