Clever Carton Earth Friendly

Printed lines help with folding

Printed lines help with folding

Packaging manufacturer Elopak designed a carton that “works” all the way to the trashcan. The product is called Pure-Pak® Sense because it “has been focused on appealing to our senses,” says the company website.

The carton has “an embossed ‘first touch’ zone near the gable top on each side,” and lines on it to enable consumers to easily fold the carton to empty it completely and finally to create a compact throwaway.

The company  says the design can accept different size caps also.

About mobiusawards

Mobius Awards, established in 1971, is one of the world’s oldest independent international advertising competitions. Each year, the competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography, Point-of-Purchase, Print, Radio, Television, and Student.
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