Two films from the 2015 Mobius Awards competition offer lighthearted solutions for parking in tight spots — a headache for us all.
“Interactive Parking Billboard” demonstrated the effectiveness of the new parking sensor technology of the Fiat 500. To do this, Leo Burnett Frankfurt installed a street-side large video screen featuring a parking aide who could “physically” guide a traveler into a spot. Advertiser was Fiat Group Automobiles Germany AG. Creative directors were Daniela Ewald and Joerg Hoffman; Viktor Koslovkjj was creative technologist. The entry received a Mobius Award statuette.
“Tight Parking,” done for Audi Canada by Zulu Alpha Kilo, Toronto, took a more athletic approach to win its First Place statuette. The agency leaked a security video to the media that showed a car leaning up on two wheels to make it into the remaining partial parking space. In 48 hours, the video returned 2.5 million views. There are still returns coming in which argue whether it was real or a hoax by the creative agency. Production company was Descendants, Toronto, and post-production was by Crush, Toronto. The stuntman was Blair Johannes. Chief creative officer Zak Mroueh and creative director Ari Elkouby led the project.