Revisiting “The Mighty Ducks”

Arntfield

Arntfield

As hockey season arrives, thoughts turn to “The Mighty Ducks,” the NHL expansion team that launched in 1993 to fanfare of electric guitars and fans blowing on plastic duck calls. The team and its marketing make for interesting history reading. Mention of the project also brings back memories of  a Certificate Award in Book/Brochure received in the 2004 Mobius Awards by Field Day Inc. of Toronto for work done for the Ducks.

Check out the team story at https://contently.com/strategist/2015/03/19/the-mighty-ducks-the-story-behind-the-nhl-team-that-doubled-as-an-all-time-great-marketing-stunt/

Visit Field Day at http://www.fieldday.com and read about its more recent work, including promotion of The Aga Khan Museum, which opened in Toronto in September 2014.

Andrew Arntfield, Field Day president, was the creative director on the 2004 project. In addition to his work with the agency, Arntfield has a portrait painting studio

 

About mobiusawards

Mobius Awards, established in 1971, is one of the world’s oldest independent international advertising competitions. Each year, the competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography, Point-of-Purchase, Print, Radio, Television, and Student.
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