From Campaign Brief, June 5
Australian online restaurant reservation website Dimmi ¬ has launched its first ever outdoor advertising campaign via The Change• Community, as part of the broader ‘Reserve the moment’ brand campaign that was established earlier this year.
The unique user¬generated campaign, ¬ a first of its kind in Australia, showcases 53 individual tablecloths on which diners hand wrote the special moments they were celebrating at restaurants around the country. Each tablecloth has then been used as the creative to give a very real and personal insight into the role that Dimmi plays in inspiring millions of dining moments each year. Read more at http://www.campaignbrief.com/2015/06/dimmi-makes-tablecloths-talk-i.html