Everyone loves vehicles so some really interesting work shows up in the Mobius Awards Automotive category. The 2013 winners in Automotive were from Frankfurt (Leo Burnett for Fiat Group) and (Leo Burnett for Goodyear Dunlop Tires Europe), Dusseldorf (Havas for Citreon), and Vienna (Demner, Merlicek & Bergmann for BMW Group).
“#ZEROFOLLOWERS” for Fiat won a Mobius Award and two Certificates. This unique Twitter campaign was designed so it could not be followed because it was too fast — emphasizing the speed of the Fiat Abarth 500. Five million people all over the world tried to follow the campaign, and the effort proved to be a model for doing something differently.
“Running Shoes” featured those cute Citreons decked out as – what else? Running shoes. Multicity, a car rental company that has expanded into a peer-to-peer car sharing outfit, helped the Berlin Marathon gain attention by dressing up two small cars like running shoes with socks and laces. The vehicles “ran” together. The marathon attracts more than a million people from 120 countries, which made the project a big winner. “Text-to-Speech-Function” was a radio commercial that featured BMW’s text-to-speech technology delivering the news.