“Cookable” book a Grand Prix Winner

A cookbook you can read and also cook won Best of Show in Brochure/Book in the 2012 Mobius Awards for Advertising. “The Real Cookbook,” developed by Kolle Rebbe GmbH and Korefe, Hamburg, Germany, is made of 100 percent fresh pasta. It even included information about cooking etched on inner pages of the pasta. “The Real Cookbook,” packaged as a classic lasagna dish, was delivered to business partners to promote Gerstenberg’s range of cookbooks. By adding a little sauce between the pages, sprinkling cheese on the top, and cooking the “book” at 200 degrees C, the recipients had a treat.
The Kolle Rebbe-Korefe team included Account Managers Gereon Klug and Inga Eickholt; Executive Creative Director Sascha Hanke; Creative Directors Antje Hedde and Katrin Oeding and Art Directors Reginald Wagner and Hedde. Gereon Klug was Copywriter, Christine Knies Graphic Designer, and Photographers were Jan Burwick and Christoph Himmel. Daniela Filthaut represented the advertiser; Producer was Martin Lühe; Account Executive Inga Eickholt, and the production company was Pasta Prima, Lübeck, and Buchbinderei Zwang GmbH, Hamburg, with Postproduction by Markenfilm Crossing GmbH, Hamburg. Cinematographers were Sören Brandenburg and Jakob Süß.

About mobiusawards

Mobius Awards, established in 1971, is one of the world’s oldest independent international advertising competitions. Each year, the competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography, Point-of-Purchase, Print, Radio, Television, and Student.
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