‘Sally’s First Show’ raised money and also was a good read

Kate Lightfoot, Associate Creative Director, OgilvyOne Melbourne, (2nd from left) with Creative Director Dave Scott (left), Rebecca Ballantyne, Head of Client Services, OgilvyOne (right) and Nicola Barrans, Acting Director – Private Giving and Business Partnerships, Arts Centre Melbourne (2nd from right)

During a period of great demand on charities, OgilvyOne, Melbourne, put together “Sally’s First Show” book to bring attention to The Arts Centre First Call Fund. Kate Lightfoot, copywriter on the project, talks about the labor of love that exceeded its goal and also won Best of Show-Direct in Mobius.  “We got great feedback….they didn’t just donate money, they read the book to their grandchildren.” Watch the interview.

About mobiusawards

Mobius Awards, established in 1971, is one of the world’s oldest independent international advertising competitions. Each year, the competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography, Point-of-Purchase, Print, Radio, Television, and Student.
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